Championing the next generation of directors and designers
PanicProgram is about discovering the best in emerging creative talent and providing them with the right foundations to develop and grow in a supportive commercial environment. We work closely with agencies and brands to source the right projects for our ambitious directors and designers. PanicProgram also partners with leading Dutch festivals, universities and art colleges providing inspiring and relevant support for the next generation of creative graduates.
PostPanic was asked by adidas to come up with a series of visually beautiful films to celebrate the authenticity and diversity of sport supported by adidas. They would be broadcast on the unique giant video wall in the entrance lobby of the adidas global headquarters.
One of its kind, the video wall is 28 meters wide and 3 meters high, made up of 140 Ultra HD screens which together create a futuristic viewing experience hard to describe. The 54K resolution allows visitors to see detail with incredible clarity even if standing right up to the screens. In fact the technology is so advanced that conventional filming methods have not yet caught up and special solutions are needed for content creation. For the BlackToBlack idea, a 5 bespoke stills camera rig captured the intensity of build up for a Real Madrid Champions League match at the Bernabéu Stadion in Madrid. Elements which viewers are not normally exposed to.
You can find out more about the project on our Case Film below.