Championing the next generation of directors and designers
PanicProgram is about discovering the best in emerging creative talent and providing them with the right foundations to develop and grow in a supportive commercial environment. We work closely with agencies and brands to source the right projects for our ambitious directors and designers. PanicProgram also partners with leading Dutch festivals, universities and art colleges providing inspiring and relevant support for the next generation of creative graduates.
The third in a series of retail films directed by Erwin van den IJssel. Erwin interpreted the seasonal theme ‘from outside to inside’ deliberately making the film feel very fluid in terms of motion and chose to develop a modern take on the classic technique of silhouette animation. Within the colour scheme, we go from cold, outside colours, to warm inside hues to really feel like we’re entering the comfort of home. The retail films are broadcast in-store and act as a compliment to the bold window displays implemented by C&A worldwide.
