Creating highly visual commercial projects
PostPanic is a hybrid film company with the in-house capability to make whatever form of creative project we want to immerse ourselves in. We’re driven by the passion to create beautiful and memorable commercial storytelling. Working direct with brands and also digital/advertising agencies, PostPanic is a tight-knit team of directors, creatives and producers ranging in specialisms from live action direction/production, animation and motion graphics through to high-end VFX and VR/AR development.
A meeting between musician Jaimeo Brown and the New York-based filmmaker found the two of them shared similar views on how they liked to work, particularly in creating room for improvisation and intuition. With a new release for Brown coming up, a collaboration on a promo was the obvious next step. It was clear that Schiedon and Brown wanted to combine and reference elements from different eras and genres. And they shared a preference in working quite organically, combining high end technology with tactile, DIY methods. It was important not to lose the humanity in production, whilst also maintaining a sense of ‘imperfection' within the filmmaking. Schiedon explains, "The video applies that notion of imperfection, for instance, by using a partly practical, partly animated, approach to bring the skeleton dancer to life. There are smoother ways to do it, but none of them are this much fun."